B2C Search

Simple admin portal

No to low context

Simple buyer’s journey
Simple demand funnel
Small product offering (SKUs)
Simple search boosting
Small number of web pages and documents
Limited need to identify and classify objects
Simple web interfaces
Simple artificial intelligence and machine learning needs
Single domain search
Simple search
Single interface tied to one domain
Single search interface options
Simple analytics
Search cannot be extended in new or different ways
No industry specialization

B2B Site Search

Easy-to-manage admin portal for sophisticated search management
Deep contextualization needs
Complex buyer’s journey
Complex demand funnel
Medium to large product offering (SKUs)
Sophisticated boosting, weighting and curation
Large number of web pages and documents
Need to identify and classify objects
Sophisticated web interfaces
Complex artificial intelligence and machine learning needs
Multi-domain search
Auto-Suggest, Auto-Predict, Highlighting
Multiple search interfaces tied to an integrated database
Multiple search interface options
Search queries and results can be placed on different pages in multiple ways
Deep and actionable analytics
Industry-specific synonym tables

How Big Zeta Solves the Issue

Easy-to-manage admin portal lets business users manage search
Discerns context of a query through classification
Presents the right results in the buyer’s journey
Helps companies understand which searches represent transactions in the demand funnel
Can manage millions of products
Includes boosting, weighting and curation
Searches millions of pages and documents
Pulls together context of a query through classification
Provides multiple types of interfaces
Includes multiple AI/ML capabilities around search intent
Searches multiple domains and provides integrated results
Provides easy finding tools for customers
Provides an integrated back-end, allowing search through multiple interfaces, returning consistent results
Shared back-end for keyword and parametric search means we can build in selectors and chatbots in the future
Allows for widgets
Searches multiple domains and provides integrated results
Provides industry-specific synonym tables

ASSESS YOUR SITE SEARCH FOR FREE WITH BIG ZETA
Visit bigzeta.com to learn how we can help you meet
the needs of your customers today!

Tyler Crocett

Tyler Crocett

Tyler Crockett is Director of Marketing, Demand Creation and Product Management at Big Zeta. He has spent more than 20 years in the electronics industry and has written and been a part of writing white papers, ebooks, infographics, videos, and promotional materials. He has written for Hitachi Semiconductor, Renesas Technologies, Renesas Electronics, Big Zeta, and Dynamic Range Labs. Check out his LinkedIn bio.