Why Tech Search is Different cover

B2C Search

B2B Site Search

How Big Zeta Solves the Issue

Simple admin portal
Easy-to-manage admin portal for sophisticated search management
Easy-to-manage admin portal lets business users manage search
No to low context
Deep contextualization needs
Discerns context of a query through classification
Simple buyer’s journey
Complex buyer’s journey
Presents the right results in the buyer’s journey
Simple demand funnel
Complex demand funnel
Helps companies understand which searches represent transactions in the demand funnel
Simple search boosting
Sophisticated boosting, weighting and curation
Includes boosting, weighting and curation
Limited need to identify and classify objects
Need to identify and classify objects
Pulls together context of a query through classification
Simple artificial intelligence and machine learning needs
Complex artificial intelligence and machine learning needs
Includes multiple AI/ML capabilities around search intent
Single interface tied to one domain
Multiple search interfaces tied to an integrated database
Provides an integrated back-end, allowing search through multiple interfaces, returning consistent results
Simple analytics
Search queries and results can be placed on different pages in multiple ways
Allows for widgets
Search cannot be extended in new or different ways
Deep and actionable analytics
Searches multiple domains and provides integrated results
No industry specialization
Industry-specific synonym tables
Provides industry-specific synonym tables
Single search interface options
Multiple search interface options
Shared back-end for keyword and parametric search means we can build in selectors and chatbots in the future
Simple search
gAuto-Suggest, Auto-Predict, Highlightin
Provides easy finding tools for customers
Single domain search
Multi-domain search
Searches multiple domains and provides integrated results
Single domain search
Multi-domain search
Searches multiple domains and provides integrated results
Simple web interfaces
Sophisticated web interfaces
Provides multiple types of interfaces
Small number of web pages and documents
Large number of web pages and documents
Searches millions of pages and documents
Small product offering (SKUs)
Medium to large product offering (SKUs)
Can manage millions of products
by: