From that first click, a customer is forming an opinion about your business. Are they trustworthy? Will they deliver reliable output? Do they understand what I need as a buyer?
The imperative to “do your homework” has never been more important. Customer intelligence matters, and you need to understand your prospect and customer personas and buyer journeys.
The internet has reshaped the way we communicate, and in terms of business, this means...
Download PDF (4.5 mb) What is parametric search Parametric search is a tool that allows...