Getting the right people from search engines like google to your electronics website has never been more important.
According to Review42.com, there are over 70,000 Google searches each second. That’s almost 227 million an hour and about 5.4 billion Google searches per day. With so many searches, it is easy to see where companies that are not optimized stand to lose major chances at getting found.
Ranking for Electrical Engineering Keywords - Do Your Research
The purpose of SEO is to rank a website for certain keywords. For example, if you are an electronics manufacturing company, you might want to rank for microcontroller or “rf components”so that when people type in a search term on Google, they see your website on the search results page, especially on the first page, which gets more visits.
You can decide which keywords to target by examining what people search for. This is important because, even if you rank on the first page for a certain keyword, you won’t be found if people aren’t searching that particular keyword. You’ll also need to consider the competition. If the competition is very high or very difficult, then the chance of getting onto the first page of Google is very low. Choosing the right keywords for your website is crucial, which is why engaging with an SEO specialist for keyword research is helpful.
Higher Rankings, More Visitors
One of the goals of SEO is not just to make certain keywords visible on search engines, but to improve the position of your keywords within Google’s pages. If your website is visible on the fifth page of Google for the keyword “electronics components”, your next target might be to improve the ranking of said keywords to a higher page. Ultimately, you might aspire to rank on the first page of Google in the first keyword position.
When your website ranks on the first page of Google, you will get more organic visitors, provided that the keyword you rank for in the first page has a high search volume.
How Keyword Ranking Works
There are a lot of factors that affect the rankings of keywords. Your keyword should be present in your meta title, in the url or slug, in the content, meta description, H1 tag, and more. Of course, these factors carry different weight. For example, there is a high chance of impacting your rankings if your keyword is present (or not) in the meta title, compared to an H1 tag, which alters rank only slightly. Well written content that is easily digestible and easily gives the electrical engineer the information they need is also important.
One of the factors that can greatly affect the rankings of your website are backlinks. These are external links to your website, not from your website (internal links are different but can also help you get your rankings a little higher). For example, yourelectronicswebsite.net links to BigZeta.com, yourelectronicswebsite.net is then a backlink of BigZeta.com.
On the other hand, internal linking on your website can help get your website’s individual pages rank a little higher. If you have an electronic component and you add a hyperlink to their part number and component type on a news article to a datasheet or any page on your website that mentions the electronic component, you could boost the specific electronic component rank higher.
Backlinks are like a vote for your website. When a website links to you, that website is essentially offering a vote for your site in relation to a certain keyword. For example, if yourelectronicswebsite.net has a link to BigZeta.com with the anchor text “parametric search for electronics”, yourelectronicswebsite.net is suggesting that BigZeta.com is a good website for parametric search for electronic products. More backlinks can help achieve higher rankings.
But quality is better than quantity, and the same goes for backlinks. Search engines don’t just look at numbers.
If your website has backlinks from large and trusted websites, the ranking of your website will most likely improve more significantly, as opposed to sites that are backlinks from new, low quality, or spammy websites. Using patented link building techniques, SEO specialists can help establish natural and helpful backlinking for your site.
Also, if your website is about electronics or electrical engineering, you should get backlinks from related websites like electronics blogs or news sites or from electrical engineering distributors/manufacturers if it makes sense. You can also get backlinks from other technology websites but not from unrelated websites like fashion, celebrity news, sports, etc. You can get a few of those unrelated links but don’t get too many, you don’t want Google and other search engines to penalize you from their results page.
So, if you want your electronics website to rank higher on Google, and get more visits from search engines, target the right keywords, do the right on-page SEO, and build some quality links. Or simply hire a Search Engine Optimization specialist to do the job. SEO specialists can do an audit so that you will know what improvements are needed for your website to rank higher.
For help with keyword ranking, backlinking, and SEO strategy, contact Big Zeta today!