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“When you think of solar, very few people think of Iowa. And when you think of tech implementation, very few people think of Idaho. It was perfect,” laughs Seth Hansen,
"Previously, we had a pretty nice part number builder on our website that not only spit out a part number, but also enabled website visitors to download one or many drawing file
“Before I knew about Big Zeta, I reached out to three or four different digital marketing firms. They had certain areas they specialized in, but they didn’t have direct experience within the industry,” says
Understanding your digital audience is a difficult task because you’re not dealing with a group of people that have the same preferences, but rather a group of individuals with diverse backgrounds and needs.
Master Data Management (MDM) teams require special skills, patience, and an ability to tie together many different disciplines. The art and science of streamlining an organization’s data assets
Like weeds, buzzwords can spread quickly and sap the energy from everything around them. “Digital transformation,” for example, means so many things
From that first click, a customer is forming an opinion about your business. Are they trustworthy? Will they deliver reliable output? Do they understand what I need as a buyer?
Frictionless flow - in the context of electronics websites - refers to how easily and seamlessly engineers and other buyers are able to achieve their goals.