January 28, 2020

Technical Search: The Gateway to B2B Conversions

Introduction Too often, B2B buyers receive zero or inaccurate results when they use the search functions of electronics suppliers or distributors. A well-functioning technical search offers pinpoint accuracy and helpful…
January 22, 2020

Site Search: A Critical Tool, But Is It Meeting User Needs?

Survey reveals key insights into parametric and keyword search Introduction Google has built its success on a foundation of effective searches — a user-first mentality that delivers immediate results tailored…