Frequently Asked Questions

About Our Keyword and Parametric Search Products

 

Introduction

Q: What is Big Zeta Search?

A: Big Zeta Search is a revolutionary solution to the problems that high-tech companies face when their search engine lives outside their digital platform. Big Zeta Search leverages the best technology while remaining CMS/platform-agnostic. We have two primary search engines: keyword and parametric.

Q: What is keyword search?

A: It’s a type of search that uses any relevant term to help identify the data you seek, such as a part number, generic term, product description, or piece of content.

Q: What is parametric search?

A: It’s a type of search that helps you find documents using a set of predefined values.

Q: Does Big Zeta offer different service tiers for search?

A: Yes, there are five subscription levels (in ascending order of service): Express, SMB, Core, Professional, and Enterprise.

Q: How do the subscription levels differ?

A: Express is our most basic package: It serves 1 (parametric) to 3 (keyword) users and offers 10k queries/month for keyword search and 3k queries/month for parametric. Express includes electronics-specific synonym tables. Building on that is SMB, which is aimed at 3 (parametric) to 5 (keyword) users and offers 10k queries/month for parametric and 50k queries/month for keyword. The next level up is Core, which includes all of the basic features of the search engines plus a virtual training center. Professional adds enhanced features, such as API integration, multilingual support, and search strategy planning, plus access to 1:1 training. Enterprise offers a higher level of management and post-sales support.

Q: How often do you crawl a website?

A: It’s based on subscription level. Express and SMB each crawls weekly; Core crawls daily; Professional crawls twice daily; Enterprise crawls daily and upon publishing.

 

 

Analytics

Q: Why does Big Zeta Analytics stand out?

A: We provide easy-to-read dashboards for both keyword and parametric search. At a glance, you can glean the most relevant metrics on how your users interact with keyword and parametric search.

Q: Is the analytics package included in all subscription levels?

A: Yes, all five subscription levels include an analytics package.

Q: What platform do you use for analytics?

A: We use DOMO, a cloud-based operating system that unifies your business’s data, systems, and contacts in one location.

Q: Which metrics are included in Big Zeta Analytics?

A: See chart below.

 

Metric What Does It Track?
Pageviews Number of users of keyword search and parametric search
Unique visitors Number of unique visitors in a given period, regardless of how often they visit your site
Click trends Number of clicks by visitors to the site, broken down by Clicks Per Minute, Cost Per Click, Pay Per Click, and Click-Through Rate
Return visitors Number of users who revisit your site
Bounce rate Number of times a user visits your site and exits, or “bounces,” without clicking any links. The bounce rate can be classified by different spans of time (5 sec, 15 sec, 30 sec, 1 min, etc.).
New users Number of visitors coming to your site for the first time
Top queries Top searches, their types, and their categories
Referring domains Number of visits in a certain domain
Queries-to-clicks ratio Number of results clicked per search
Time on search Average time a user spends on searches
Redo Number of times a user has searched using the same keyword
High-query, long-tail The most-used queries that utilize multiple keywords to specify an exact product
Header box conversion ratio Number of times a certain header has been clicked
Header search abandonment Number of users who do not click on anything in the header search box when the autocomplete feature suggests potentially relevant results
Header search box Number of queries executed during a given time
Click by parametric The most clicked parametric values or fields
Parametric template usage Comparison All the combinations of fields and specifications that users employ
Parametric most-used configurations The combination of fields and specifications that users most commonly click
Most-searched-by product The top product offering that users search through the parametric search engine
Bounce configuration The combination of fields and specifications that results in dissatisfaction. This occurs when a user leaves the site after a parametric search without having clicked on any of the results.

 

Operations

Q: What are the advantages of a shared keyword and parametric search database?

A: Our shared database allows keyword and parametric queries to be asked through either of the two search interfaces, and to return the best results.

Q: What’s your policy on privacy? Are your services GDPR-compliant?

A: We take privacy and security very seriously. We do not capture any of your customers’ personal information, including email. In addition, we are taking steps to achieve GDPR compliance.

Q: What languages do you support?

A: Big Zeta Search supports unicode and European languages with advanced features. We can also support symbolic languages, such as Russian, Japanese, and Chinese, but with reduced capabilities.

Q: How do you ensure security?

A: We employ Microsoft Azure, a cloud computing platform that includes layered, built-in security services.

Q: Do you offer mapping to the site map?

A: Yes, for an additional fee.

Q: Do you offer meta-tagging and object extraction?

A: Yes, for an additional fee.

 

Parametric Search-Specific

Q: What is unique about your parametric search compared with others in the electronics industry?

A: To meet the needs of electronics industry clients, Big Zeta parametric search includes configurable interfaces, cross-domain search, keyword search integration, and real-time analytics. The parametric search platform is also off-the-shelf SaaS-ready.

Q: Do you pull from my content management system (CMS)?

A: We take a .csv file or API that you provide for the data. API requires further discussion.

Q: Do you pull from my product information management (PIM) system?

A: We take a .csv file or API that you provide for the data. API requires further discussion.

Q: Which pre-built APIs are available?

A: We can build APIs upon request.

Q: How often does the parametric system update?

A: The parametric system updates at different intervals, depending on the Big Zeta search subscription.

 

 

Keyword Search-Specific

Q: How do I apply our company style to your search offerings?

A: There are multiple ways to update your company look-and-feel, dependent on the Big Zeta subscription package.

Q: Do you pull from my content management system (CMS)?

A: Typically, we create a search index by performing a site scrape. Big Zeta can integrate with most major content management systems through APIs.

Q: Do you pull from my product information management (PIM) system?

A: Typically, we create a search index by performing a site scrape. Big Zeta can integrate with most major product information management systems through APIs.

Q: Do you include auto-complete?

A: Yes.

Q: Do you include spellcheck?

A: Yes.

Q: Do you include bigram matching?

A: Yes.

Q: Do you include phrase matching?

A: Yes.

Q: How often does Big Zeta Keyword Search update?

A:  It depends on your Big Zeta subscription.

Q: Do you offer PDF and Microsoft Office extraction?

A: Yes, we can search for and extract from PDFs and other document types.

Q: What is the electronics synonym table?

A: We provide an electronics-specific synonym table, which our engineering team continuously updates.

Q: Do you allow company-specific synonym tables?

A: Yes, you can build and modify your own synonym tables, depending on your level of subscription.

 

Frequently Asked Questions About Our Keyword and Parametric Search Products

 

Introduction

Q: What is Big Zeta Search?

A: Big Zeta Search is a revolutionary solution to the problems that high-tech companies face when their search engine lives outside their digital platform. Big Zeta Search leverages the best technology while remaining CMS/platform-agnostic. We have two primary search engines: keyword and parametric.

Q: What is keyword search?

A: It’s a type of search that uses any relevant term to help identify the data you seek, such as a part number, generic term, product description, or piece of content.

Q: What is parametric search?

A: It’s a type of search that helps you find documents using a set of predefined values.

Q: Does Big Zeta offer different service tiers for search?

A: Yes, there are five subscription levels (in ascending order of service): Express, SMB, Core, Professional, and Enterprise.

Q: How do the subscription levels differ?

A: Express is our most basic package: It serves 1 (parametric) to 3 (keyword) users and offers 10k queries/month for keyword search and 3k queries/month for parametric. Express includes electronics-specific synonym tables. Building on that is SMB, which is aimed at 3 (parametric) to 5 (keyword) users and offers 10k queries/month for parametric and 50k queries/month for keyword. The next level up is Core, which includes all of the basic features of the search engines plus a virtual training center. Professional adds enhanced features, such as API integration, multilingual support, and search strategy planning, plus access to 1:1 training. Enterprise offers a higher level of management and post-sales support.

Q: How often do you crawl a website?

A: It’s based on subscription level. Express and SMB each crawls weekly; Core crawls daily; Professional crawls twice daily; Enterprise crawls daily and upon publishing.

 

Analytics

Q: Why does Big Zeta Analytics stand out?

A: We provide easy-to-read dashboards for both keyword and parametric search. At a glance, you can glean the most relevant metrics on how your users interact with keyword and parametric search.

Q: Is the analytics package included in all subscription levels?

A: Yes, all five subscription levels include an analytics package.

Q: What platform do you use for analytics?

A: We use DOMO, a cloud-based operating system that unifies your business’s data, systems, and contacts in one location.

Q: Which metrics are included in Big Zeta Analytics?

A: See chart below.

 

Metric What Does It Track?
Pageviews Number of users of keyword search and parametric search
Unique visitors Number of unique visitors in a given period, regardless of how often they visit your site
Click trends Number of clicks by visitors to the site, broken down by Clicks Per Minute, Cost Per Click, Pay Per Click, and Click-Through Rate
Return visitors Number of users who revisit your site
Bounce rate Number of times a user visits your site and exits, or “bounces,” without clicking any links. The bounce rate can be classified by different spans of time (5 sec, 15 sec, 30 sec, 1 min, etc.).
New users Number of visitors coming to your site for the first time
Top queries Top searches, their types, and their categories
Referring domains Number of visits in a certain domain
Queries-to-clicks ratio Number of results clicked per search
Time on search Average time a user spends on searches
Redo Number of times a user has searched using the same keyword
High-query, long-tail The most-used queries that utilize multiple keywords to specify an exact product
Header box conversion ratio Number of times a certain header has been clicked
Header search abandonment Number of users who do not click on anything in the header search box when the autocomplete feature suggests potentially relevant results
Header search box Number of queries executed during a given time
Click by parametric The most clicked parametric values or fields
Parametric template usage Comparison All the combinations of fields and specifications that users employ
Parametric most-used configurations The combination of fields and specifications that users most commonly click
Most-searched-by product The top product offering that users search through the parametric search engine
Bounce configuration The combination of fields and specifications that results in dissatisfaction. This occurs when a user leaves the site after a parametric search without having clicked on any of the results.

 

Operations

Q: What are the advantages of a shared keyword and parametric search database?

A: Our shared database allows keyword and parametric queries to be asked through either of the two search interfaces, and to return the best results.

Q: What’s your policy on privacy? Are your services GDPR-compliant?

A: We take privacy and security very seriously. We do not capture any of your customers’ personal information, including email. In addition, we are taking steps to achieve GDPR compliance.

Q: What languages do you support?

A: Big Zeta Search supports unicode and European languages with advanced features. We can also support symbolic languages, such as Russian, Japanese, and Chinese, but with reduced capabilities.

Q: How do you ensure security?

A: We employ Microsoft Azure, a cloud computing platform that includes layered, built-in security services.

Q: Do you offer mapping to the site map?

A: Yes, for an additional fee.

Q: Do you offer meta-tagging and object extraction?

A: Yes, for an additional fee.

 

Parametric Search-Specific

Q: What is unique about your parametric search compared with others in the electronics industry?

A: To meet the needs of electronics industry clients, Big Zeta parametric search includes configurable interfaces, cross-domain search, keyword search integration, and real-time analytics. The parametric search platform is also off-the-shelf SaaS-ready.

Q: Do you pull from my content management system (CMS)?

A: We take a .csv file or API that you provide for the data. API requires further discussion.

Q: Do you pull from my product information management (PIM) system?

A: We take a .csv file or API that you provide for the data. API requires further discussion.

Q: Which pre-built APIs are available?

A: We can build APIs upon request.

Q: How often does the parametric system update?

A: The parametric system updates at different intervals, depending on the Big Zeta search subscription.

 

Keyword Search-Specific

Q: How do I apply our company style to your search offerings?

A: There are multiple ways to update your company look-and-feel, dependent on the Big Zeta subscription package.

Q: Do you pull from my content management system (CMS)?

A: Typically, we create a search index by performing a site scrape. Big Zeta can integrate with most major content management systems through APIs.

Q: Do you pull from my product information management (PIM) system?

A: Typically, we create a search index by performing a site scrape. Big Zeta can integrate with most major product information management systems through APIs.

Q: Do you include auto-complete?

A: Yes.

Q: Do you include spellcheck?

A: Yes.

Q: Do you include bigram matching?

A: Yes.

Q: Do you include phrase matching?

A: Yes.

Q: How often does Big Zeta Keyword Search update?

A:  It depends on your Big Zeta subscription.

Q: Do you offer PDF and Microsoft Office extraction?

A: Yes, we can search for and extract from PDFs and other document types.

Q: What is the electronics synonym table?

A: We provide an electronics-specific synonym table, which our engineering team continuously updates.

Q: Do you allow company-specific synonym tables?

A: Yes, you can build and modify your own synonym tables, depending on your level of subscription.