The electronics industry is ever evolving, but one thing is certain–we’re going digital. From salespeople to promotion and collaboration, things move faster online.
Of course, 78% of business buyers seek salespeople that act as trusted advisors with knowledge of their needs and industry.
But by 2024, 75% of organizations will be using AI technology operationally instead of experimentally.
What does this mean?
Introducing the Digital Salesperson
Millenials want more content online, and 43% of engineers would like to see more video. 64% of engineers want tutorials and walkthroughs.
Your website is already making sales, but what if you thought of it more like a digital salesperson, transferring interaction to the format that engineers want?
By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, which means you may already be behind. 41% of leading businesses are using artificial intelligence in 2020, with numbers growing every day.
90% of B2B executives cite CX as a very important factor to achieving their organizations’ strategic priorities, so making things run without error is essential. B2b buyers are 7.1X more likely than b2c buyers to want production comparison tools which help them make decisions about purchases in an easy, digital format.
59% of customers say tailored engagement based on past interactions is very important to win their business, and in-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales. It pays to personalize, but the opposite is true too.
74% of customers feel frustrated when website content is not personalized.
B2C Coming to B2B
Millennial engineers want forums, blogs, and video– up to 50% more than tenured engineers. 67% of customers say their standard for good experiences are higher than ever–69% of B2B buyers expect Amazon-like buying experiences.
75% of engineers see supplier sites as the second most important information resource, and 60% of research done online before ever talking to a salesperson, which means a human interaction, if ever, takes place very late in the process.
Interested in a digital transformation of your own? Talk with a Big Zeta human about how to make your website work for you.